On a Saturday afternoon working with my co-mentees for our final campaign, Professor Ben showed us this ad. It has to be one of the best integrated marketing campaigns I’ve seen. It also became the inspiration for my final campaign.
Coca Cola really has owned the Happiness brand. Nothing can be more entertaining than experiencing the product on all fronts.
Tell me, have you seen something more brilliant than this?
During our work break yesterday, my mentor Sir Ben shared this amazing Thailand ad. AdWeek calls it the brutal and beautiful ad about kindness, and I agree. This has to be one of the more amazing ads I’ve ever seen, evoking true emotion without forcing understanding.
One can only hope to be as impactful as this.
That was a great five minutes of my time.
Anyway, if you still haven’t filled out my survey, please please do. I am still 200 people away from my ideal sample, so every bit help. Click the link to the survey here. :)
Have a great day. And Happy Mothers’ Day too. :)