On a Saturday afternoon working with my co-mentees for our final campaign, Professor Ben showed us this ad. It has to be one of the best integrated marketing campaigns I’ve seen. It also became the inspiration for my final campaign.
Coca Cola really has owned the Happiness brand. Nothing can be more entertaining than experiencing the product on all fronts.
Tell me, have you seen something more brilliant than this?
The Department of Tourism released earlier this morning the new tourism campaign of the country.
And Twitter came alive. Not long after the campaign, #ItsMoreFunInThePhilippines trended worldwide.
I think I was at lunch when everyone was tweeting just why it’s more fun in the Philippines. These reasons just amused me waaaay too much because they are so true!
And in the middle of it all, this awesome tweet just made everything so much more cooler than it already is!
And for the negatrons out there, I’d like to give you Maria Ressa:
http://www.itsmorefuninthephilippines.com/
You know it. I know it. Don’t even try to stop it. Support Philippine Tourism. Come on, man. This campaign has long been delayed already and finally, it speaks the truth.
#ItsMoreFunInThePhilippines
the salt of your skin 