The Ad You Can Drink

On a Saturday afternoon working with my co-mentees for our final campaign, Professor Ben showed us this ad.  It has to be one of the best integrated marketing campaigns I’ve seen.  It also became the inspiration for my final campaign.

Coca Cola really has owned the Happiness brand.  Nothing can be more entertaining than experiencing the product on all fronts.

Tell me, have you seen something more brilliant than this?



The OFW Project

Facebook friends just started sharing this and I know I would be so broken when I actually click on it and watch it.  I was right.  COMPLETELY broke me.