Brutal and beautiful kindness

During our work break yesterday, my mentor Sir Ben shared this amazing Thailand ad.  AdWeek calls it the brutal and beautiful ad about kindness, and I agree.  This has to be one of the more amazing ads I’ve ever seen, evoking true emotion without forcing understanding.

One can only hope to be as impactful as this.

That was a great five minutes of my time.

Anyway, if you still haven’t filled out my survey, please please do.  I am still 200 people away from my ideal sample, so every bit help.  Click the link to the survey here. :)

Have a great day.  And Happy Mothers’ Day too. :)